Godrej Hit, along with Apollo Hospitals Group launches platelet donor helpline on National Dengue Day
India’s first platelet donor helpline was launched on the occasion of National Dengue Day. The initiative by Godrej Hit would mean that families of dengue patients can access platelet donors from a pool through the number 7878782020 in Mumbai, Delhi NCR, Kolkata, Bangalore, Hyderabad and Chennai.
Dengue cases are going up in India. From less than 60,000 cases in 2009, dengue cases in India increased to 2,89,575 in 2018, almost 500% spike, as per the data from Health Management Information System 2018. Dengue patients face a decline in blood platelets count leading to internal bleeding and eventually death in extreme cases. Thus, this drop in platelet count requires quick platelet transfusion to save lives. However, platelets are not readily available as they cannot be stored for more than 5 days.
In 2017, Godrej HIT established an online community of platelets donors with an intent to build a base of donors big enough to save lives. This online donor community with a dedicated 24X7 helpline 7878782020 has now grown to 1.25 lac registered donors. The helpline has successfully saved lives of 5 critical dengue patients till now.
Vector borne diseases like dengue are emerging as a threat to public health in India. To address this issue, we at Apollo Hospitals, have tied-up with Godrej HIT to build a platelet donor community
Mr. Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Limited, said, “Platelet donor helpline is India’s unique platform bringing donors and dengue patients together to help each other crowd source platelets. It helps patients get platelets which cannot be stored. We are happy to see that over the last one year more than 1 lac people have registered to be platelet donors resulting into 5 lives being saved. Though this is a good start, we consider it as our responsibility to create mass awareness around how platelets are crucial during dengue and encourage more platelet donations.”
On receiving requests on the helpline, 1.25 lac registered donors are updated through calls and SMS. The platelet donor visits the patient directly at any hospital where he/she is admitted or the platelets are sent to the patient. They can also avail platelets transfusion at their nearest Apollo Hospital, the medical partner for the helpline, even if they are not admitted there. People can register themselves as platelets donor through the website .
Ms. Sangita Reddy, Joint Managing Director, Apollo Hospitals Group, said, “Vector borne diseases like dengue are emerging as a threat to public health in India. To address this issue, we at Apollo Hospitals, have tied-up with Godrej HIT to build a platelet donor community. Through this initiative, we are trying to bridge the disparity in awareness and provide ready resources to manage diseases like dengue.”
A survey conducted by Godrej HIT found 94% citizens are unaware about the critical level of platelets count below which platelet transfusion is required in dengue cases. Unlike blood, platelets can’t be stored for more than 5 days.
